Hampton Roads’ races top political ad spending in Virginia

Virginia's 2026 congressional races generated over $82 million in political ad spending, with Hampton Roads dominating the spending landscape—particularly the competitive 2nd District race between Rep. Jen Kiggans and Democrat Elaine Luria, which alone attracted $13 million in ads. The analysis reveals strategic splits between traditional media and digital platforms, with Democrats outspending Republicans overall and leveraging social media more heavily than their Republican counterparts.